Most consulting projects fail because everything is urgent. The MoSCoW method forces honest conversations about what matters. Must have. Should have. Could have. Won't have. Four categories that cut through noise.

When clients call in a panic asking 'What should we do?', giving one solution makes you responsible. There's a better way: present options, educate about trade-offs, then let them choose.

Most consulting engagements start backwards. You can't solve what you don't understand. Understanding takes time, real conversations, and getting inside their world.

We think admitting ignorance hurts our reputation. It's the opposite. Smart clients prefer honest consultants over ones who try to fake their way through everything.

Most consultants sell projects. Three months, deliverable, done. It doesn't work. Real change takes time. The answer isn't projects. It's campaigns.

Most consultants get this wrong. They walk into meetings and immediately start prescribing solutions. This approach fails. Here's why.

I learned this lesson the hard way three years ago. Details seem boring. But they're trust signals.

Called a client meeting last Tuesday. Agenda said 'Project status update.' Hour and a half later, we'd covered everything except the project status.

It's easy to obsess over the next deadline. Hit every milestone. Check every box. But stopping there leaves clients scrambling later.

Many CRM projects start by asking 'what do we want?' A better approach is to ask 'what decisions should this help us make?'