Maximizers vs. Focusers
Why some people default to 'why not both?' while others ask 'what matters most?'
The most productive tension in product teams isn’t between engineering and design. It’s between maximizers and focusers. Maximizers bias toward speed, optionality, parallel bets. Focusers bias toward depth, coherence, doing less for more.
Neither is right. Both create value and risk.
This explains why some conflicts feel unsolvable. A maximizer sees a focuser killing momentum. A focuser sees a maximizer torching trust for short term wins. Different languages about what “good” looks like.
I’m a maximizer. My instinct is “why not both?” It’s served me well. Parallel bets surface opportunities you’d miss with pure focus. But maximizing without constraint creates shallow progress everywhere and deep progress nowhere.
The skill is knowing when to maximize and when to focus. Early in a market? Maximize to find signal. Product-market fit achieved? Focus to compound advantages. Most teams get stuck in one mode.
What I’m working on: recognizing when my maximizer instincts help versus when they sabotage depth. The best maximizers I know build systems that force the choice. Focused sprints, public commits, accountability structures that override instinct.
Can you switch between modes deliberately instead of defaulting unconsciously?