Business applications and delivery

Making systems useful for the people and teams that depend on them.

I help organisations shape, simplify, and deliver business applications: CRM, Salesforce, marketing automation, portals, integrations, and the operating decisions around them.

Where I help

Business applicationsCRM and SalesforceMarketing automationPortals and integrationsOperating modelsTechnical delivery

How I work

I start with how the business actually works: where decisions get stuck, where teams lose context, and which systems are carrying more responsibility than anyone admits.

Then I stay close enough to delivery to make the answer practical. Strategy, process, configuration, data, and implementation details need to survive contact with each other.

Recent writing

All posts

More background on Profile, practical work on Projects, and smaller notes in Micro. You can also reach me by email.