Hi, I'm Ymar.

I'm a consultant and team lead working at the intersection of business applications, process, and delivery.

I help organisations make complex systems useful: CRM, Salesforce, marketing automation, portals, integrations, and the decisions that sit around them.

What I work on

Business applications CRM, Salesforce, marketing automation, portals, integrations, and the processes around them.

Consulting leadership Shaping direction, leading small teams, and keeping delivery connected to business outcomes.

Operating model Turning unclear handoffs, definitions, and decisions into work people can actually run.

Technical delivery Bridging strategy, architecture, configuration, data, and implementation detail.

How I work

Start with the business.

The application should fit the way value is created, sold, delivered, and supported.

Translate between teams.

Good work often means helping leadership, operations, sales, marketing, and engineering understand the same problem.

Stay close to delivery.

Strategy gets better when it survives contact with configuration, data, users, and edge cases.

Recent writing

19 mei 2026 Most Companies Don't Have a Value Stream. They Have a Map. 17 mei 2026 Decisions Are the Layer People, Process, Technology Doesn't Map 17 mei 2026 You're Speeding Up the Wrong Step

More background on Profile, writing in Posts, and smaller things in Micro. I'm on LinkedIn and reachable by email.