Ymar Frenken

Manufacturing companies are technically excellent. But commercially invisible. I build the commercial infrastructure that makes technical advantage visible, quotable, and measurable.

Not a generic CRM implementation, but the system that determines how leads become customers, how quickly quotes reach buyers, and whether leadership can see what's really happening in the pipeline.

I started as a developer. Email templates, data models, integrations. Grew into an architect and team lead, where I led Marketing Cloud and CRM implementations for international B2B brands.

That technical background makes the difference. I don't just design the process, I build it too. Not a consultant who leaves a report and walks out. I configure the CRM, build the automations, and make sure sales actually uses it.

My focus on manufacturing is intentional. Long sales cycles, technical DMUs, dealers and partner channels: that requires a specific approach. Not generic playbooks, but processes that fit how manufacturing companies actually sell.