Hi, I'm Ymar.

I'm the Technical Enablement Manager at Factory Software, where I build the team of technical consultants that helps manufacturers across the Benelux get value from industrial software.

The part of the work I find most interesting happens between the expert and the buyer. Technical people know their product inside out, but deals often stall because the buyer can't explain the decision to the people who approve it. Helping experts turn what they know into a story someone else can retell is where I spend most of my time.

Before this, I worked as a consultant and builder across engineering, operations, and commercial teams. Here I write about technical enablement, solution selling, and what I learn building a team.

Based in Breda, the Netherlands. Dad. I last listened to Latent Latent ↗ Rossie Last played 6h ago Spotify by Rossie.