I help manufacturing companies get a grip on their leads. From first contact to closed-won, and everything that goes wrong in between.

10+ years of experience in CRM and marketing automation. Started as a developer, grew into an architect and team lead. Led programs for Hilti, Accell, IKEA, and JDE. Now working through BRITE as Managing Consultant, focused on B2B manufacturing.

I don't start with tooling. First I understand how your commercial process works: where do leads come from, who touches them, where do they drop off, and why. I do that by talking to sales, marketing, and operations—not just management.

Then I design a lead management process that fits how you actually work. Qualification criteria that sales recognizes. Scoring that prioritizes without noise. Routing that gets leads to the right person. Follow-up that's visible.

The implementation is hands-on. I configure the CRM, build the automations, and make sure it works before I leave. No PowerPoints that end up in a drawer.

Manufacturing companies with complex B2B sales. Machine builders, component manufacturers, industrial suppliers. Companies where deals are worth €50K to millions, sales cycles run for months, and decisions are made by technical DMUs.

You often work with dealers, distributors, or partner channels. You have an installed base you want to activate. You do trade shows and events. And you struggle with the question: what actually happens to all those leads?