I’m Ymar Frenken. I lead technical enablement at Factory Software, where I’m building a team of technical consultants who help manufacturers across the Benelux get more out of their industrial software.
What I do now
The work I like best sits between the expert and the buyer. Technical people know their product inside out. Deals still get stuck, often because the buyer can’t explain the decision to the people who have to approve it. So most of my time goes into helping experts turn what they know into a story someone else can retell.
Most of how I approach that is in How I work.
Before this
I started out as a developer. After that I spent eight years in Salesforce consulting, including time at Salesforce itself, helping B2B manufacturers set up how they quote and sell.
In 2026 I moved to industrial software. I expected to start over. Mostly I didn’t, and I wrote about what changed and what didn’t.
Outside work
I live in Breda with my wife and our two kids. Outside work I’m usually tinkering with electronics and ESP32 boards, or playing trance and deep house records on the turntable.
Get in touch
The best place to reach me is LinkedIn, or send me an email.