I'm a Managing Consultant at BRITE, specializing in Customer Experience, Technology, and Leadership. My expertise lies in Salesforce and CRM solutions.
I blend technical knowledge with business strategy to develop impactful solutions for organizations. My focus is on aligning technology with business objectives to create meaningful results.
Outside of work, I'm passionate about melodic house music. Check out my favorite tracks on my Trance and Deep playlists, or explore some of my favorite live sets.
Work
My career spans CRM strategy, Salesforce implementations, and marketing automation across both agencies and tech companies. I spent 4 years at VML where I primarily architected Salesforce solutions for global enterprise clients, focusing on multi-cloud implementations and digital transformation.
Brite Managing Consultant 2024–present
DEPT® Salesforce CRM Team Lead 2022–2023
VML Solution Architect (Salesforce) 2018–2022
HolidayPirates Group Team Lead CRM 2016–2018
Zalando SE Developer CRM & Email 2015–2016
Daywize Developer & Consultant 2013–2015
I thrive in both consulting and in-house roles, adapting my approach based on the environment. At agencies like DEPT® and VML, I focus on strategic leadership and enterprise-scale implementations, while at product companies like Zalando and HolidayPirates, I took a more hands-on approach to developing CRM strategies and automation solutions.
My expertise lies in bridging the gap between business requirements and technical implementation. I've consistently delivered solutions that enhance customer experiences through strategic Salesforce implementations, particularly in Marketing, Sales, and Service Cloud. Currently at Brite, I'm focused on architecting comprehensive CRM strategies that create unified customer views and drive business growth through improved customer engagement.
Elsewhere
You can also find me on the following platforms
- LinkedIn: /in/ymarfrenken
- Trailhead: Ymar