As a Managing Consultant at Brite, I lead complex Salesforce implementations, specializing in Marketing, Sales, and Service Cloud solutions. I architect end-to-end CRM strategies, driving digital transformation for clients across diverse industries. My role involves guiding cross-functional teams, optimizing business processes, and ensuring seamless integration of Salesforce with existing ecosystems. I also provide strategic guidance to clients, helping them leverage Salesforce’s full potential to achieve their business objectives and enhance customer experiences.

As Salesforce CRM Team Lead at DEPT®, I spearheaded multi-cloud Salesforce implementations, focusing on Sales, Service, and Marketing Cloud for enterprise clients. I designed and executed comprehensive CRM strategies, optimizing customer journeys and driving ROI. My responsibilities included leading a team of Salesforce professionals, architecting scalable solutions, and ensuring seamless integration with clients’ existing tech stacks. I also played a key role in client consultations, translating complex business requirements into innovative Salesforce solutions that enhanced operational efficiency and customer engagement.

At VML, I served as a Solution Architect, designing and implementing sophisticated Salesforce solutions that enabled digital transformation for global clients. I focused on building robust, multi-cloud CRM ecosystems tailored to client needs, with an emphasis on scalability and performance. My work involved strategic discovery sessions, detailed solution design, and hands-on implementation, ensuring each project aligned with the client’s vision and strategic objectives. I also contributed thought leadership on Salesforce best practices and emerging technologies.

Led a team responsible for developing and implementing CRM strategies across email, WhatsApp, and Facebook Messenger for 9 international markets. Managed CRM specialists and collaborated with marketing, content, and analytics teams to align campaigns with business objectives.

Played a key role in designing and executing targeted email marketing campaigns and CRM initiatives. I developed and maintained complex data models for customer segmentation, enabling more personalized and effective communication strategies. I also spearheaded the use of A/B testing and performance analytics to optimize campaign effectiveness, significantly enhancing customer engagement and conversion rates. My contributions supported the strategic growth of Zalando’s customer base and increased overall ROI on marketing efforts.

As a Mendix Developer and Consultant at Daywize, I partnered with clients to design and deliver custom applications that streamlined business processes. My work spanned end-to-end project management, from requirement gathering and solution design to development and deployment. I provided strategic guidance on leveraging the Mendix platform for digital transformation, ensuring each solution was scalable and aligned with the client’s long-term vision.