Ymar Frenken
Consulting & writing
My work lives at the intersection of strategy and implementation: fixing what's broken today while keeping an eye on how it scales tomorrow.
I've spent the past decade leading Salesforce projects in sales, service, marketing, and experience—sometimes deep in the details, sometimes steering the big picture. Along the way, I've picked up ten Salesforce certifications, an interest in HubSpot, and a habit of questioning whether the "problem" clients bring me is really the one worth solving.
When I'm not working on CRMs, I'm with my two kids, cooking (a little Scandinavian), or lost in progressive trance and deep house.
Writing
Selected essays and lectures
Work
Selected projects
Agentforce Prompt Library
A comprehensive prompt library I created for Salesforce Agentforce. This collection features carefully crafted prompts across various Salesforce clouds including Sales, Service, Marketing, and Commerce. Each prompt is designed with variables to maximize personalization and effectiveness, helping users leverage the full potential of AI-assisted workflows within the Salesforce ecosystem.
My personal music collection
My personal music collection, curated over the years. Here you'll find my favorite albums, artists, and tracks organized for easy browsing. Whether you're looking for recommendations or just curious about my musical taste, this is where my library lives online.
Spotify Streaming
Curious about what's been playing through my headphones? This site connects to my Spotify account and visualizes my listening habits, showing my top artists, most-played tracks, and how my musical preferences evolve over time. It's a living snapshot of my audio journey.
You can reach me at mail@ymar.nl. You can also find my deep electronic playlist on Spotify.