Whether you're a small business using basic contact management or a large enterprise with complex customer interactions, understanding CRM architecture can help you make better decisions about your customer relationships.…
Let's talk about a common problem: you have customer information split across different systems.…
Salesforce's Data Cloud offers real-time, waterfall, and pre-built data kit segments to quickly target customers based on behavior and attributes.…
With the implementation of Conversational AI, it is crucial to get the architecture right from the start. Today, I want to share my insights on the key components that make up a robust conversational AI system, with a special focus on what I consider the most critical yet often overlooked…
When you dive into Data Cloud you will likely hear the term “Data Streams”. If I would describe it in one sentence, Data streams in Salesforce Data Cloud are essential for bringing data from various sources into your Salesforce environment. They act as pipelines that allow you to import data…