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Ymar Frenken / Posts
  • Most Companies Don't Have a Lead Problem. They Have a Data Problem.

    The lead management problems I see are almost never about volume. They're about the absence of a systematic approach to defining who you want, enriching what you know about them, and using that information to make every downstream decision faster.

    1 apr 2026
  • Building a Pricing Engine That Actually Works

    Most CPQ implementations fail not because the technology doesn't work, but because the pricing logic was never properly designed. Here's how to get it right.

    31 mrt 2026
  • Approvals Don't Slow Down Sales. The Absence of Them Does.

    The most common objection to approval processes in CPQ is that they slow down sales. The opposite is true. Here's why clear approval thresholds make sales faster, not slower.

    31 mrt 2026
  • What a Good B2B Portal Actually Does (And Why Most Don't)

    Most B2B portals exist but nobody uses them. The problem is almost never technical. Here's what separates portals that become essential infrastructure from ones that consume hosting costs.

    30 mrt 2026
  • Your Sales Funnel Ends Where Your Revenue Starts

    Here's something that should bother you more than it probably does: the system most B2B companies use to manage revenue was designed over a hundred years ago for one-time transactions.

    29 mrt 2026
  • Your Revenue Model Decides Everything Else

    Before you invest in a new CRM or hire more reps, map your revenue model. It's the foundation everything else sits on.

    28 mrt 2026
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